It all started in 1906 with the Freij family, who fell in love with the culinary world. They particularly took a liking to exotic spices.The family began importing specialty ingredients from around the world already in their first few years of business. After arriving to Israel, the family changed their name to Pereg, meaning 'poppy seed', which became their famous brand name. Their shop on Levinsky street grew and prospered as the demand for these products in the market escalated. Nowadays at Tavlinei Pereg, customers can find just about any spice they are looking for, in just about any form!