Cafe B'Shuk has a very interesting history. Once called Cafe Stern, it was a coffee shop that served the clientele of the market for many years. Ya'akov and his brother specially selected and ground the beans to create aromatic, unique blends of quality coffee. In 2011, Shiri Katzev, from Cafe Alkalai (located in North Tel Aviv), paid a visit to Cafe Stern, and fell in love with Ya'akov's coffee. It was decided that she would take over the shop, so long as she preserved his special blend, which is freshly roasted every day!